New Digital Platform "Dubai Raffles" will regulate Lotties in Dubai
Dubai Economy has announced the introduction of ‘Dubai Raffles,' a unique and integrated digital platform that will be used to administer raffle drawings and other promotions across the emirate, including Scratch & Win campaigns.
The platform has all of the necessary tools and features to allow draws to be supervised, managed, and conducted electronically without the use of paper coupons or contact, and it complements the emirate's smart transformation and the Dubai Paperless Strategy, as well as the precautionary measures in place against COVID-19. Businesses, particularly retailers, benefit from the digital platform since they can run raffles 24 hours a day, seven days a week without having to create their systems or print paper coupons.
“Dubai Economy, via its Commercial Compliance & Consumer Protection (CCCP) sector, is continuously trying to foster cordial relations and mutual trust between merchants and consumers,” stated Sami Al Qamzi, Director General of Dubai Economy. The 'Dubai Raffles' platform is a value-added solution that will make doing business even easier and help shops grow their businesses. The platform provides businesses of all sizes with a digital and cost-effective way to advertise their products and services through promotional campaigns and events.”
“The platform will also enhance consumer confidence and the credibility of promotions conducted in Dubai as it provides a transparent and convenient window for the public to participate in raffle draws and similar campaigns,” stated Mohammed Ali Rashed Lootah, CEO of Dubai Economy's Commercial Compliance & Consumer Protection (CCCP) Sector.
Consumers can access the official https://dubairaffles.dubaided.gov.ae or download the Dubai Raffles smart application from the Apple Store or Google Play to view all of the promotional draws they have entered, as well as the number of coupons purchased, prizes, draw dates, how to claim prizes, and terms and conditions relating to the raffles and consumer rights protection.
On Dubai Raffles, merchants can manage promotional raffles and Scratch & Win through a dashboard where they can create the campaign, assign tasks to employees, electronically distribute coupons to consumers, determine the mechanism for coupon distribution and prize allocation, and set the draw date, in addition to conducting the actual raffle and electronically announcing the winners. Merchants may also use the ‘Dubai Raffles' screen or social media to display the countdown and winning announcements.
Consumers are notified of the number of coupons they are entitled to in each campaign, as well as the winners of the prizes. The software also saves time and effort by automating all associated information and procedures, removing the requirement for a Dubai Economy inspector to be present at the spot to supervise raffle drawings. The Dubai Economy, on the other hand, did not clarify whether all raffle draw organizers must register with the platform or not.