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Letter of the New Season : UAE

Letter of the New Season : UAE

His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai issued an open letter last week, titled “Letter of the New Season”, highlighting the philosophy of the UAE Government, as that of achievers and having a mindset of “can do”, wherein government officials were encouraged to spend more time with the public. The letter further emphasizes on how promoting misleading information about the UAE, that damages the reputation, on social media must stop. The policy of Emiratisation and the need to adhere to the policies of the Ministry of Foreign Affairs and International Cooperation, for the management of the nation’s external affairs was reinforced.


Pursuant to the letter, His Highness Sheikh Hamdan Bin Mohammed Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council, has instructed the General Secretariat to further strengthen the efforts of Emiratisation and issue a plan within two weeks.