Penalty in UAE: Up to Dh500,000 Fine for Misleading Residents with False Advertisements

Penalty in UAE: Up to Dh500,000 Fine for Misleading Residents with False Advertisements

A firm warning has been issued in the UAE against deceptive advertising and promotions targeting consumers. Those found guilty of violating the law could potentially face imprisonment and fines of up to Dh500,000 under Article 48 of Federal Decree-Law No. 34 of 2021 on Combatting Rumours and Cybercrimes.

The UAE Public Prosecution has emphasized the severe repercussions for individuals misleading consumers through a video shared on its social media platforms. As per the law, individuals utilizing information networks, Information Technology solutions, or online platforms to spread false information about products or services could face imprisonment and fines ranging from Dh20,000 to Dh500,000, or both. Moreover, the law extends to anyone promoting goods or services through misleading advertisements or using fabricated data. Furthermore, it addresses activities such as advertising, promoting, brokering, or dealing in virtual or digital currencies without proper authorization from relevant authorities.

This measure aims to deter individuals who exploit technology to disseminate misleading information about goods or services.