Three Firms Have Been Fined by The UK data Authorities for Sending Unwanted Communications

Three Firms Have Been Fined by The UK data Authorities for Sending Unwanted Communications

We Buy Any Car, Saga, and Sports Direct were fined £495,000 by the UK Information Commissioner's Office on Wednesday for sending over 354 million nuisance messages.

Receiving a ping on your phone or continuous unsolicited messages on your laptop from a firm you don't want to hear from is unpleasant and invasive, according to ICO Head of Investigations Andy Curry. He went on to say that today's sanctions demonstrate the ICO's commitment to combating unsolicited marketing, regardless of whether the communications were sent by a tiny business or organization or a well-known brand.

We Buy Any Car sent emails to consumers wanting an online evaluation of their vehicles, according to the ICO's probe. Even though the first emails were lawful, it sent 91 million emails and 3.6 million texts without authorization between April 2019 and April 2020. As a result, the ICO imposed a £200,000 punishment against We Buy Any Car. Sports Direct was also fined £70,000 by the Information Commissioner's Office (ICO) for failing to get prior authorisation to send 2.5 million emails between December 2019 and February 2020.

Furthermore, between November 2018 and May 2019, Saga Services sent over 128 million unwanted direct marketing communications, while Saga Personal Finance sent over 28 million unlawful marketing messages. Despite the fact that both firms claimed indirect consent, the ICO rejected their applications.

As a consequence, the ICO fined Saga Services £150,000 and Saga Personal Finance £75,000, respectively. Another business was penalised £150,000 by the ICO earlier this month for conducting nuisance marketing calls. Since the beginning of the year, the ICO has levied 17 fines totalling over £1.7 million for infringement of direct marketing laws.

Finally, another business was penalised £150,000 by the ICO earlier this month for conducting nuisance marketing calls. Since the beginning of the year, the ICO has levied 17 fines totalling over £1.7 million for infringement of direct marketing laws.